Fussball tables, a street bike event and a great atmosphere were the centre of the street party last week, where the people of Melbourne were the first down under to be introduced to the JACK & JONES brand! The JACK & JONES team handed out Denim Dogs and gave people the chance to make their own customized jeans, with treatments, cuts, breaks and repairs.
Jye Emdur, Australian DJ and model, kicked the party into gear. Great music, food and drinks for everyone in the streets of Melbourne.
The JACK & JONES Denim Dog was portrayed by the cool Sydney based street artist Mulga. Check out his very cool painting of the Denim Dog here instagram.com/mulgatheartist
On 21 August JACK & JONES opened in Melbourne with a bang. Over the next two weeks JACK & JONES will open 38 shop-in-shops in selected Myer department stores all over Australia.