Rethinking Denim is about comfort, stretch, look and sustainability. Just to mention a few things. It’s innovation, it’s dedication and craftsmanship. It’s respecting the denim traditions while being inspired by the latest fashions. It’s state-of-the-art technologies and fabric innovations. All of this, basically, gives you a great pair of jeans.
And Rethinking Denim isn’t just a slogan. Think of it more as a philosophy.
Indigo Knit jeans are the look of denim with the comfort of sweatpants. It rethinks how it feels to wear jeans through creative use of weaving technology. It gives you maximum comfort and great style, in a great pair of jeans.
With a pair of Indigo Knit jeans you’ll get the most comfortable denim look you can dream of. Keep the colours dark and toned down and pair them with a great pair of crisp mid-top white sneaks.
Super Stretch is denim with (almost) limitless stretchability. Finally, you can have skin-tight jeans that are easy to wear. Rethinking stretch denim with cutting-edge yarn spinning and innovative fibre mixes.
It’s our tightest fit – without compromising on comfort. Keep the light blue colours throughout the outfit and match it with a white tee and white trainers. Do a turn-up on the jeans and put extra focus on the tight fit.
Original blue jeans with years of hard wear and tear. Rethinking how to recreate the naturally worn-in look with the latest aging and treatment techniques.
Authentically worn jeans scream for a heritage jeanswear look. A vintage look with soft suede desert boots and a denim shirt is our favourite spin on a look for our Authentically Worn jeans.
What’s old is new again. Literally. Recycled denim means rethinking raw materials by recycling production leftovers and discarded garments into new denim.
We suggest you also rethink your jeanswear look and give an upgraded spin. A pair of dry jeans like these can easily be part of a dressier look. Black leather Chelsea boots and a short trench coat is the perfect match for your recycled denim jeans.