In the beginning of 2015 Premier League footballer Kasper Schmeichel visited the JACK & JONES TECH office for the first time, where the first steps towards a collection of multifunctional sportswear were taken. Fast forward to December 2015; the collection is now in stores and online. This is the story of the JACK & JONES TECH collaboration with Kasper Schmeichel.
Multifunctional sportswear is the DNA of JACK & JONES TECH, which is what the collaboration with Kasper Schmeichel is all about. Movement, material and functionality are the key areas, where Kasper Schmeichel has contributed with knowledge:
“At JACK & JONES TECH I’ve got a chance to work with people who are passionate about training and sportswear just like me. I can have an influence and produce some clothes that I think are really, really good.”
Material and fit
Kasper Schmeichel had his hands on the products, contributing to the design and functionality as part of the design team at the JACK & JONES head office in Brande, Denmark. He is both co-designer and ambassador, and therefore knows the collection intricately and has tested the clothes to secure that material and fit is perfect for multifunctional training.
“For me, it’s all about material and fit when I train,” says Kasper Schmeichel and further explains, “It was important for me that the collection became very comfortable to train in and that the material allows you a lot of movement and allows your skin to breathe, which I think we accomplished.”
A special mind-set
As a goalkeeper on the Danish national team and in the Premier League club Leicester City F.C, Kasper Schmeichel has shown how a determined mind can take you to the top of your game. The experience and knowhow Kasper Schmeichel has gathered through his life as a professional athlete is the foundation of the collaboration.